News Release For immediate release
December 19, 2011
AstaPure™ - Natural Astaxanthin in a new liquid formulation
Algatechnologies, Israel, a leading manufacturer of natural astaxanthin, has collaborated with Novel Creation, Israel, to develop "Maximum Red Alga", a unique liquid dietary supplement of natural astaxanthin using AstaPure™ 10% astaxanthin oleoresin as its main active ingredient. "Maximum Red Alga" liquid supplement is produced and marketed by Novel Creation and is available in all pharmacies, drugstore chains and health food stores in Israel and will be launched in the US and Europe in 2012.
This innovative product was developed utilizing an advanced technology that enables oil-soluble ingredients, such as natural astaxanthin, to be easily incorporated into water-based formulations whilst keeping their natural properties and delivering their health benefits more effectively.
“This new liquid formulation is an ideal solution for people suffering from digestive system absorption problems or for persons with difficulties swallowing capsules and pills,” explains Efrat Kat, Director of Marketing & Sales at Algatechnologies.
Each bottle contains 450ml, the precise amount of a monthly supply according to the 4ml recommended daily dose of astaxanthin. It tastes great and is also enriched with pomegranate concentrate.
A recent exploratory clinical study by Algatechnologies and Novel Creation at Soroka Medical Center, Beersheba, Israel, tested the absorption rate of natural astaxanthin in different forms. AstaPure™ in Novel Care solution, and AstaPure™ 10% astaxanthin oleoresin. A single dose of product, corresponding to 100mg AstaPure™ 10% natural astaxanthin, was given to healthy volunteers. Serum concentrations of astaxanthin were measured every two hours over a period of ten hours. Results as manifested by average serum concentrations of 0.3 micromolar, 6-8 hours post ingestion were indicative of good absorption in the digestive tract of astaxanthin in the forms of both AstaPure™ oleoresin and Maximum Red Alga products (water-based ) formulations.
Astaxanthin is a natural red pigment and the most important natural carotenoid found in nature. It is an extremely potent antioxidant and is recognized to be as many as 500 times more effective than vitamin E, and more powerful than beta carotene. Astaxanthin was found to be beneficial in several areas, including preventing disorders related to sports activities, maintaining cardiovascular and skin health.
Algatechnologies holds a global patent for its closed, environmentally protected, cultivation system which allows for the production of a pure product with a high concentration of astaxanthin. The AstaPure™ line includes a 10% astaxanthin oleoresin extracted using CO2 super critical extraction technology, 4mg astaxanthin soft gels, 2.5% astaxanthin beadlets and 2% astaxanthin vegetarian beadlets as well as cold water-dispersible beadlets. All products can be used in multiple forms of dietary supplements, cosmeceuticals and functional foods.
For further information, please contact:
Ms. Efrat Kat
Director, Marketing & Sales
Phone: +972-8-6356425 * E-mail: firstname.lastname@example.org * www.algatech.com