News Release                                                                                                     For Immediate Release

December 20, 2011

LycoRed Opens New Plant in China

LycoRed Expands Production for Food Fortification Market

LycoRed Ltd., Israel, announces the opening of a new plant in Changzhou, China. The plant will be available for commercial production by the end of this year. The facility will produce a wide range of premixes for the food and beverage industry for nutritional fortification covering the Asian market.

Research conducted by LycoRed shows a growing demand for nutritional premixes in Asia Pacific, in addition to accelerated demand for Lyc-O-Mato® in Japan, China and Thailand. These finding encouraged LycoRed management to build the new facility in China and to allow the company to establish and develop closer partnerships with key suppliers and provide comprehensive healthy ingredient and premix solutions.

“LycoRed is a well-known supplier of nutritional premixes for leading food companies especially, in Europe,” notes Morris Zelkha, President and CEO of LycoRed Ltd. “Building this new plant in China, coupled with our extensive plant in the UK is in line with our goal to strengthen our position in the Asia-Pacific market and become a preferred supplier of natural functional ingredients to food and beverage companies worldwide. Once we establish a relationship with a new client, it is important to be responsive to the clients need in terms of real-time return and accessibility and providing tailor-made solutions in a single location.”

With ecological responsibility in mind, the modern construction, materials and plant systems used and installed in the plant were carefully selected to minimize energy requirements and optimize the use of water during plant and equipment clean-downs. LycoRed currently is completing equipment validation and securing the necessary quality certifications for production, including FSSC and MUI Halal. “Attaining FSSC 22000 Certification along with LycoRed’s high-value products highlights our ongoing commitment to providing customers with the safety, control and management of manufacturing quality products in accordance with industry expectations worldwide,” explains Zelkha. ”"It also increases opportunities for sustainable trade. The new plant is identical to the LycoRed plant in the UK as we want to act as global partner.”

“Our initial business plan is to satisfy the needs of existing multinational customers who have manufacturing facilities in both China and Asia Pacific, as well as the local needs of established food manufacturers in China looking for western standard,” continues Zelkha. “The factory has been designed and built to the highest quality standard. We anticipate growing our business with manufacturers of infant formulae in the region and also exporting to other regions of the world.”

LycoRed is an innovative, science-based company creating breakthrough healthful nutraceutical ingredients for the food, beverage and dietary supplement industries. With a large complement of multinational customers across the global supply chain, LycoRed eagerly serves each client with attentiveness, quick response and maximum flexibility.

For more information please contact:

Ilan Ron
VP Global Marketing & Sales
Email: info@lycored.com 
www.lycored.com
www.lycopene.com

News Release                                                                                                     For Immediate Release

December 20, 2011

LycoRed Makes Key Appointments

LycoRed, Israel, appoints Ilan Ron as VP Global Marketing & Sales for its international and domestic markets. LycoRed is also pleased to announce that Doug Lynch has joined the LycoRed Corp. as VP Business Development and New Product Marketing for the Eastern USA market.

Ron brings to LycoRed extensive experience and knowledge in developing and executing strategies and marketing plans. He is highly skilled in optimizing diverse organizational structures and business processes while delivering sustainable bottom-line results. Ron comes to LycoRed following seven years with Unilever Israel as VP Sales and Customer Development Director, and CEO of Beigel & Beigel Unilever Israel where he successfully brought significant sales growth and business development to the company. Prior to those experiences, Ron held leading positions at such international companies as Sodexho Catering, El-Chef Airline Catering and Sbarro Israel. Ron holds an MBA in Marketing of Services from The George Washington University - School of Business, Washington, DC, USA.

“Ron’s capabilities and remarkable experience will help us lead LycoRed to new horizons—not just in the dietary supplements industry but, most importantly, in the food and beverage industries,” says Morris Zelkha, President and CEO of LycoRed Ltd.

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“I’m very proud and excited to be a part of the LycoRed group,” notes Ron. “I intend to lead LycoRed to the next level via high-impact growth engines, such as our natural colors line, flavor-enhancement ingredients and natural ingredients. What helps is that these ingredient systems and the other LycoRed products, such as like Lyc-O-Mato natural lycopene, are backed up by extensive research. LycoRed will follow new trends and offer innovative natural ingredients to the market.”

Doug Lynch brings to LycoRed nearly two decades of sales, marketing and business development experience in nutraceuticals, cosmeceuticals and functional foods. He has a strong background in global regulatory and quality systems, Intellectual Property portfolio management skills, and finished-product development. Prior to joining LycoRed, Lynch led global sales, marketing and business development for the B2B ingredient division for Cott Beverages. Lynch also has directed sales and marketing of the natural product development company Unigen, Lacey, WA, USA, as Global VP of Sales and Marketing and was Director of Sales and Marketing at Naturally Scientific Inc., West Caldwell, NJ, USA He has a Bachelor’s of Science Degree in Biology from Virginia Commonwealth University and a Master’s Degree in Management from Troy University.

“In addition to leading LycoRed Corporation’s Eastern USA sales team, Doug will oversee LycoRed’s penetration into new market sectors,” adds Zelkha.

LycoRed is a science-based company with regional facilities in the U.S., Europe and Israel. It supplies natural carotenoids and a wide range of other nutritional and coloring ingredients to the dietary supplement, functional food & beverage and nutricosmetic industries worldwide.

Visit us at SSW booth # 23027

For more information please contact:

Ilan Ron
VP Global Marketing & Sales
Email: info@lycored.com 
www.lycored.com
www.lycopene.com

News Release                                                                 For immediate release

December 19, 2011

AstaPure™ - Natural Astaxanthin in a new liquid formulation

Algatechnologies, Israel, a leading manufacturer of natural astaxanthin, has collaborated with Novel Creation, Israel, to develop "Maximum Red Alga", a unique liquid dietary supplement of natural astaxanthin using AstaPure™ 10% astaxanthin oleoresin as its main active ingredient.  "Maximum Red Alga" liquid supplement is produced and marketed by Novel Creation and is available in all pharmacies, drugstore chains and health food stores in Israel and will be launched in the US and Europe in 2012.

This innovative product was developed utilizing an advanced technology that enables oil-soluble ingredients, such as natural astaxanthin, to be easily incorporated into water-based formulations whilst keeping their natural properties and delivering their health benefits more effectively.

“This new liquid formulation is an ideal solution for people suffering from digestive system absorption problems or for persons with difficulties swallowing capsules and pills,” explains Efrat Kat, Director of Marketing & Sales at Algatechnologies.

Each bottle contains 450ml, the precise amount of a monthly supply according to the 4ml recommended daily dose of astaxanthin. It tastes great and is also enriched with pomegranate concentrate.

A recent exploratory clinical study by Algatechnologies and Novel Creation at Soroka Medical Center, Beersheba, Israel, tested the absorption rate of natural astaxanthin in different forms.  AstaPure™ in Novel Care solution, and AstaPure™ 10% astaxanthin oleoresin. A single dose of product, corresponding to 100mg AstaPure™ 10% natural astaxanthin, was given to healthy volunteers. Serum concentrations of astaxanthin were measured every two hours over a period of ten hours. Results as manifested by average serum concentrations of 0.3 micromolar, 6-8 hours post ingestion were indicative of good absorption in the digestive tract of astaxanthin in the forms of both AstaPure™ oleoresin and Maximum Red Alga products (water-based ) formulations.

 Astaxanthin is a natural red pigment and the most important natural carotenoid found in nature. It is an extremely potent antioxidant and is recognized to be as many as 500 times more effective than vitamin E, and more powerful than beta carotene. Astaxanthin was found to be beneficial in several areas, including preventing disorders related to sports activities, maintaining cardiovascular and skin health.   

Algatechnologies holds a global patent for its closed, environmentally protected, cultivation system which allows for the production of a pure product with a high concentration of astaxanthin. The AstaPure™ line includes a 10% astaxanthin oleoresin extracted using CO₂ super critical extraction technology, 4mg astaxanthin soft gels, 2.5% astaxanthin beadlets and 2% astaxanthin vegetarian beadlets as well as cold water-dispersible beadlets. All products can be used in multiple forms of dietary supplements, cosmeceuticals and functional foods.

For further information, please contact:

Ms. Efrat Kat
Director, Marketing & Sales
Algatechnologies Ltd.
Phone: +972-8-6356425  * E-mail: office@algatech.com * www.algatech.com